Evansville Promise Neighborhood - Brand Guidelines - Center for Innovation & Change

Evansville Promise Neighborhood - Brand Guidelines

We're thrilled to introduce you to the Evansville Promise Neighborhood (EPN) brand guidelines. Whether you’re designing for print or digital, these guidelines will help you create a consistent and professional brand identity that reflects the collective unity we strive for in Evansville.

Remember, our brand is a reflection of the work we do and the services we provide. By working together and using these guidelines, we can continue to build a brighter, healthier, and more connected community. We're all in this together, so let's make sure our brand is always looking its best.

You can download our full guidelines PDF and logo variations using the links below.

Brand Guidelines

Brand Guidelines pages thumbnails Download PDF - 4.5MB

Typography

The simplicity and legibility of Roboto make it the perfect complement to our logo, making sure that our typography is consistent with our brand identity. It is essential to follow the guidelines laid out in the document to ensure a professional and cohesive look.

Primary Font

Roboto is a web-friendly font that strikes a balance between content density and reading comfort. It is an ideal choice for modern browsers and performs exceptionally well on older versions, ensuring that users experience the highest quality in text display.

Roboto font examples

Secondary Font

Playfair Display is a serif font intended for use in display type at large sizes such as headings and titles but not for extended body text. Its tall and thin letterforms give it a classic and elegant look. It pairs well with sans-serif fonts creating a beautiful contrast in design.

Playfair font example

These fonts are free and available for download from fonts.google.com.

Logo Size

To ensure full legibility, do not reproduce logos at widths smaller than the ones provided. This includes reproductions for print and screen media. There are no maximum size requirements for the logos.

Logo Clear Space

For full clarity and legibility, a set clear space must be maintained around the logo. The clear space should be measured using the height of two capital “N”s from Neighborhood found in the logo. This can be seen demonstrated below.

Logos

Below are downloads for the logo variations described in the guidelines document.

Center for Innovation & Change